NRWL / Charter
The NRWL Charter
Updated: 2026-05-23
This Charter is our binding statement of what NRWL does, what we promise, and what we will never do. If our public actions ever contradict this document, the Charter is right and our actions are wrong. Hold us to it.
What we do
NRWL does three things, in order of priority:
- Route donations to the most effective organizations. We point readers to a small, hand-picked list of animal-welfare and conservation groups rated by independent evaluators (notably Animal Charity Evaluators and Charity Navigator). We do not run our own donation processor. Money goes from you to them, directly.
- Publish honest information about wildlife and the threats they face. Every species brief, threat explainer, and investigation cites primary sources — IUCN, peer-reviewed research, government wildlife agencies, or recognized scientific bodies. If we cannot verify a claim, we do not publish it.
- Hold enforcement systems accountable. When laws and treaties that protect animals already exist — the Animal Welfare Act, the Endangered Species Act, CITES, EU directives, state cruelty statutes — we surface the cases where they are being violated, enforced, or ignored, with citations to court records and agency reports. Information without accountability is just paperwork. Our Enforcement briefs document what worked, what failed, and what readers can do.
What we promise
No paid placement
Our coverage is never sold. No organization can pay to be featured, ranked higher, or excluded from criticism, and we run no advertising on this site.
Citations or it didn’t happen
Every factual claim on NRWL links to a primary source. If we make a mistake, we correct it publicly with a dated note — not by quietly editing the page.
What we will never do
- Use guilt, fear, or urgency as a fundraising tactic. No countdown timers, no “act now,” no graphic imagery designed to manipulate.
- Publish unverified claims, even ones that align with our mission.
- Sell, rent, or share reader data with brands or advertisers.
- Run our own donation processor or solicit tax-deductible donations until we publish that we have the legal structure for it.
- Hide errors. Corrections are dated and visible.
How to hold us accountable
If you believe NRWL has broken any promise in this Charter — an uncited factual claim, a fundraising tactic that crosses the line — please contact us. We will respond publicly on the Transparency page.